Client: Weaverbird Pvt. Ltd.
Industry: Architecture & Design
Service Provided: Social Media Strategy + Marketing Operations Setup
The Challenge
Weaverbird, a design-centric firm, lacked a cohesive social media presence. Their content was irregular, visually inconsistent, and failed to reflect the brand’s aesthetic sophistication. Internally, the marketing and content teams operated without a structured process, leading to delays, content revisions, and inefficiencies.
Our Approach
• Conducted a brand audit and developed clear content pillars: Project Showcases, Behind-the-Scenes, Client Diaries, and Design Tips.
• Designed a visual style guide for Instagram: fonts, color palette, and layout grids.
• Created custom Canva templates for Reels, Stories, and Carousels to speed up content creation.
• Built a weekly content calendar and an SOP for scheduling, review, and approval cycles.
• Conducted training sessions for internal teams to improve collaboration between design and marketing.
Creative Showcase (Add creatives we created for them ask vishal n sheetal)
• Branded reel templates with bold text overlays
• Rejuvenated Instagram grid with a clean, modern look
• Sample post formats for Testimonials and Project Snapshots
Client Feedback
“Kashmira’s systems helped us cut down content delays and look far more professional. Our IG now reflects the design identity we want our clients to associate us with.”
Outcome
• Consistent visual identity
• Smoother internal collaboration
• A process-driven, professional marketing workflow
