Technologies have evolved rapidly in the last decade which has changed the marketing landscape considerably. Today’s customer is empowered by intelligent technologies and they look for more personalized experiences and connections with the brand. Today, marketing landscape is data-driven and has become heavily reliant on automation and AI allowing marketing agencies to go well-prepared in dynamic and consumer-centric environments. Here we take a look at five new-age marketing tactics that you should be using for your campaigns.
# 1. Incorporating Machine Learning and AI Tools to Make Data-Driven Decisions
AI is everywhere and you can see key marketing strategies like PPC, SEO, and SEM are providing better outcomes using AI tools. Artificial intelligence can help in predicting or forecasting market demand and growth and also help marketing agencies understand the numerical matrixes better to make better decisions. Integrating AI tools into customer acquisition, and creating brand awareness has become a lot easier. With AI tools you can create better content plans and get real-time feedback on targeted keywords helping you increase the success rate of campaigns.
#2 Think About AI Generative Search
Content remains the king but the change in customer behavior has significant implications on the content strategy. While educational content has worked well in the past, it has become less effective with the introduction of Google’s AI Generative search. Marketing agencies need to create Gen AI models with the help of AI tools. These models combine customer data from different departments to create customized goal-based customer journeys with AI. The Gen AI models provide consumer-centric marketing materials and product recommendations to reach that goal.
#3. Focus on In-app Shopping Experiences
While you gear up to provide consistent Omnichannel experiences in customer journeys, you should focus on rising social commerce trends. Social media platforms like Instagram and TikTok have not remained platforms to share visual content only. You will find social media platforms allowing marketers to offer sales-driving content and provide a seamless purchasing process in the app itself. Instagram and TikTok allow retailers and influence marketers to offer shoppable live streams where customers can click on product links embedded in live video streams and make purchases
#4 Voice Commerce is a Reality
Voice search has existed for more than a decade(introduced in 2011) but it was more like a novelty and not a feature the user relied on. It was the reason marketers have continued to ignore this technology for long. Welcome to 2025, voice search commerce has grown in leaps and bounds in the last 5 years and its market value reached around $19.4 billion in 2023 with a projection of continued growth at a rate of 54% in 2024. The arrival of smart speakers like HomePod by Apple, and Echo Dot by Amazon and the rise of Google Assistant, Alexa voice assistant will further fuel the voice search growth. As more customers get accustomed to voice searches, marketers must plan for the online presence of their clients for voice queries along with traditional searches.
#5- Hyper-Personalization Will Become a Norm
Personalized experiences have always been a great tool to engage customers. With customer behaviors changing rapidly, marketers may soon have to devise new methods to hyper-personalize customer experiences. The future of personalization goes beyond offering generic recommendations and marketers need to delve deeply in customer preferences into customers individual preferences, emotions, and behavior. Marketers need to focus on establishing trust as consumers can verify a company’s claims by a single search. By leveraging machine learning and AI algorithms, marketers need to focus on creating a genuine connection and understanding of the customer. The hyper-personalization approach will help in building authentic relationships that enhance customer loyalty and drive long-term growth for businesses.
Wrapping Up
As we move ahead in 2025, we predict a vibrant marketing landscape that will evolve with technological innovations and reshape the marketing strategies crafted to connect with their audiences.
