Client: Bharat Furnishing
Industry: Home Furnishing / Retail
Service Provided: Social Media Content Strategy + Brand Revamp
The Challenge
Despite a strong product offering in premium upholstery and décor, Bharat Furnishing’s Instagram lacked storytelling, relevance, and engagement. There was no content plan, and the brand wasn’t showcasing the transformation potential of their offerings.
Our Approach
• Created three key story-based content themes: Before & After Series, Product of the Week, and Expert Décor Tips
• Designed a festive content strategy to leverage Diwali and wedding season spikes
• Crafted posts with relatable storytelling + visual hierarchy to connect with the aspirational homemaker audience
• Rebranded the grid to highlight luxury + warmth through a richer color palette and elegant typography
• Helped the internal team adopt basic engagement strategies (polls, replies, CTAs)
Creative Showcase
• Before/After carousel post samples
• Story highlights with custom icons
• Diwali-themed festive posts using earthy tones and product styling
• Scorlling reel
Client Feedback
“We’ve started getting DMs from people asking about products they saw in posts—which never happened earlier. The storytelling really helped.”
Outcome
• Clearer brand voice on social
• Customer curiosity and inbound interest improved
• A stronger connection between online visuals and showroom aesthetics
