Client: Harley’s Women’s Clinic
Industry: Healthcare / Women’s Wellness
Service Provided: Instagram Education Series + Menopause Awareness Campaign + Reel Scripts
The Challenge
Dr. Sumit and the team at Harley’s wanted to promote hormonal health, menopause awareness, and cosmetic gynecology services in a way that was approachable yet medically accurate. The niche audience—HNIs, women 35–55—needed trust and storytelling, not just sales.
Our Approach
• Created an Instagram series: “Let’s Talk Menopause”, featuring myths, facts, and treatment options
• Designed soft, feminine visuals using calm tones and gentle transitions
• Wrote conversational reel scripts that balanced medical information with a lifestyle-friendly tone
• Managed hashtags and metadata to reach target audiences (e.g., midlife wellness, hormonal therapy)
• Helped plan collaborative content with nutritionists and cosmetic doctors for cross-leads
Creative Showcase
• Carousel examples: “What is Hormone Replacement Therapy?”
• Reel script examples with trending audios (informational + relatable)
• Highlight icons: Menopause, PCOS, Cosmetic Care, Patient Journey
Client Feedback
“We’ve had women message us saying, ‘I didn’t even know this was treatable!’ That’s the kind of awareness we needed—and the content delivered it.”
Outcome
• Improved education around taboo topics
• High-quality content that built trust among potential clients
• Increased inbound consultation inquiries from the right demographic
