Client: Let’s Work
Industry: Real Estate / Co-working
Service Provided: Social Media Launch + Content Strategy + Local Awareness Campaign
The Challenge
Let’s Work was a newly launched co-working space in a competitive urban market. As a new entrant, they needed to establish brand awareness, build trust in the community, and showcase space utility to attract early adopters, freelancers, and small businesses.
Our Approach
• Created a “People-first” content strategy focused on testimonials, workspace features, and everyday hustle stories
• Designed custom Canva templates for posts like “Member Mondays,” “Desk of the Day,” and “Why Co-working?”
• Developed a local awareness campaign using Reels, tagging local creators and businesses
• Set up their Google Business Profile and integrated it with Maps & WhatsApp
• Built an internal process for photography, review collection, and event promotion
Creative Showcase (show creatives )
• Sample Reels with real members and space walk-throughs
• Carousel posts on “Co-working vs. Traditional Office”
• Instagram grid before/after comparison
Client Feedback
“From zero to visible—we started getting walk-ins who found us through Instagram and Maps. Kashmira’s structure made it manageable for us to stay consistent.”
Outcome
• Visibility within the local startup ecosystem
• Established a community-led brand voice • Created foundational marketing processes for internal handover
