Client: P. Utekar Catering Services
Industry: Food & Beverage / Events
Service Provided: Social Media Setup + Photography Guidelines + Menu Storytelling
The Challenge
Though they had a strong offline reputation, P. Utekar Catering lacked any digital representation of their elaborate menus, customer satisfaction, or service quality. They needed a visual identity and content style to match their 20+ years of experience.
Our Approach
• Set up Instagram and Facebook pages with optimized bios, highlights, and categories
• Created a “Menu in Motion” reel concept showcasing live cooking at events
• Developed photography SOPs for staff to capture food prep, buffet spreads, and crowd reactions
• Designed festive & regional menu carousels with well-composed food shots and descriptions
• Drafted storytelling captions around tradition, hygiene, and hospitality
Creative Showcase
• Maharashtrian thali carousel post
• Reel formats: live cooking, customer feedback, buffet walkthroughs
• Highlight cover designs: Weddings, Corporates, Regional Menus
Client Feedback
“Our legacy finally feels modern. Clients say they found us through reels and loved how professional we looked online.”
Outcome
• Improved digital credibility
• Organic lead generation through visuals • Enhanced customer trust through authentic storytelling
